How effective is the combination of your main product and ancillary texts?

I believe that my video and my digipak are clearly linked in several ways, I have used the same actors as the band and as my main actress in my video, digipak, and in my magazine advert. On the front cover of my digipak I merged together two pictures of my main actress, as it shows the two looks she had in the video, and therefore clearly links to the audience the texts together.

As well as this I used full body shots of her in the poster wearing either similar, or the same outfit and makeup to what she was wearing in the video. I have used the side plait in my actress' hair for the first look, which is visible in all of my texts. And through the use of dafklipstick and a beanie hat in her second look, I have made it as clear as possible how they link together.


In the poster I used screenshots from throughout my music video in order to include pictures of not only the actress, but also the band. This provides an obvious yet subtle link to the audience between the advert and the video, as well as showing them parts of the story in order to make them want to watch the video. I only used small images as the screenshots so that I could fit a lot of them in, whilst also making it not too obvious, and to almost subconsciously allow the audience to link the two texts together.












Although I did not use the same font throughout my digipak and magazine advert, I did use the same font in the magazine advert, and the album cover

And I then used the same font on the back of the leaflet as I did on the CD and the back of the album.

And although the fonts were not exactly the same in all of the parts of the digipak and advert, I did try to use similar fonts in order to provide a link between them.






The main link between my ancillary texts was the colour scheme, I decided to use a black and white theme, in order to make it simple and so that they easily connected together. It clearly shows the audience that they are all part of the same album, and the feedback I received for this from my audience was that they liked the monochrome look of the album, and that my ancillary texts did look like a professional album.

Also, through the use of the same clothing and look of the band in the back of the leaflet picture and in the video, it shows them to be the same people, and through the image I used on the back of the leaflet it portrays an image of the band to the audience as very fun and different.






In comparison to the the texts I analysed during the planning stage, they tended to show the artist as the main focus of the digipak, which I have not done, which helps portray the image of my artists as different, as i did not want them  to be the main focus of the digipak, I wanted to storyline of the video to be more prominent.
As well as this, the other texts that I analysed usually kept a consistent look and font throughout their magazine adverts and their digipaks. I believe that I have done this to an extent, by including the same people and the same overall look throughout both the digipak and the advert, although I did not make my advert black and white as I did with the digipak, however I do not think this is an issue as from my audience feedback everyone agreed that the ancillary texts looked professional and linked well, as well as having comments that the poster was 'very creative'.